London has always been associated with being an expensive city, but with new figures stating the contrary, we are expecting more travellers to take advantage of London’s tourism offerings, as well as discover other notable emerging travel spots around the UK.

London is a gateway city for other famous landmarks and tourist attractions in the UK, so with a more affordable London, we look forward to receiving more regional travellers looking to take advantage of major events and attractions throughout the country.

The Price Comparison report studied 26 products in 33 different countries across the world. It showed that Oslo was the most expensive city for the third year running.

The report claimed that London is more affordable than Paris, Amsterdam, and Berlin.

London has fallen dramatically down a list of the world’s most expensive cities as retailers slash prices in an effort to stimulate consumer spending, according to a new global study.

The authoritative International Price Comparison annual report compares the average retail price of 26 of the world’s most popular consumer goods in 33 countries.

The latest findings provide the most tangible evidence yet that retail prices in the UK have significantly dropped. In 2007, London was the second most expensive city on the planet but it is now the 14th cheapest out of the 33 countries audited – below the global average for the overall cost of goods. According to the PriceRunner.co.uk London prices have dropped in a number of product categories this year, including a 33cl takeaway coffee (from £1.83 to £1.63); a litre of milk (£1.03 to £0.86); and even a Big Mac (£2.45 to £2.29).

And as retailers continue to drop prices in an effort to stimulate high street spending PriceRunner predicts that – if the trend continues – London may soon earn a reputation as being one of the cheapest cities in the world.

An Industry spokesman said: “London, New York and Paris are often held up as cities with a very high cost of living. While Paris is still the fourth most expensive place on the planet, New York is now the fourth cheapest – and remarkably, even prices in London have dropped below the global average. London is now significantly cheaper than many competitive destinations, including Paris, Dublin, Amsterdam and Berlin.”

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City breaks and last minute deals do not really go together. The reason is that a week in Tenriffe, say, is based on a charter flight and a contract hotel – both of which are highly perishable products and so it is better to get £10 than £0 for them – hence all the last minute stuff. A city break does not work like that, it is based on a contract rate hotel (which can be cheaper than the normal or “rack” rate) and flights at whatever price they can get. Now, the city break holiday unlike the cheapo Benidorm job is only arranged when someone wants one. If you want to go in the peak season (and now is the peak season for many cities – reason: all the business types are working flat out, conferences, exhibitions and so on) Hence the rather limited special offers.

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